Discover Herschel Supply Co's SS15 Collection Inspired by the Great Outdoors

Canadian luggage company Herschel Supply Co are becoming something of a phenomenon, somehow managing to make the practical, but sort of geeky looking, accessory that is the backpack a cool item to own. The Vancouver based company started with humble beginnings, as a niche artisanal brand, but quickly gained a huge following. Early adopters of the Herchel Supply Co name tended to be North American university students, but the brand has quickly grown into a global name with a wide range of collections, including collaborations with other cult brands like Japan's Stussy. 

Reinventing the Backpack

One of the reasons why Herschel Supply Co's products have grown so popular is their effort to make simple, practical bags that are also great design pieces. Their Little America backpack – one of their most distinctive and iconic items, is a simple drawstring backpack, which in itself doesn't sound very exciting, but the designers cut the bag slim, giving it a modern look that sits nicely when carried. This bag alone has been seen on lots of celebrities, as well as in movies and TV shows, and has become something of a must have for fashionable people who find a backpack comfortable and useful.

More Than Backpacks

While the backpacks in the Herschel Supply Co ranges tend to be the most talked about of their products, this is not all that they produce. Their collections also feature messenger bags, sports bags, wallets, and bags for things like tablets, laptops and iPhones. Their products designed to fit Apple tablets and phones are even stocked in Apple stores and featured in Apple advertising. With a pricing model that includes very high end luggage made of premium materials, as well as more entry level, simple pieces, Herschel products are accessible to everybody, from students through to Hollywood stars.

The SS15 Collection

The Herschel Supply Co Studio collection for SS15, available from good luggage retailers like charlesfordlondon.com, is a sharp, smart looking set of five pieces in classic black or white. Despite the cool monochrome looks, these pieces are some of Herschel Supply Co's most practical yet, and are designed to really protect your belongings from the elements. The collection features a backpack made of tarpaulin, which can help keep your laptop and other gear dry and protected in even the coldest, wettest weather – ideal if you have to cycle to work or school in the rain, or even for some more serious outdoor activity.

The collection draws inspiration from the kind of designs and materials used for camping and outdoor gear, but adds a fashionable look that makes the bags great street wear. These bags look just as much at home in the wilds of Canada as they do at an airport, or at a London underground station.

Perfect for commuting or travelling, and with an unbeatable level of quality, the Herschel Supply Co SS15 Studio collection is certain to be a big hit with fans of the brand, and might attract some new followers, too!