BreadTalk Unveiled Its First Global Store Concept

BreadTalk's Chairman, Mr George Quek with his wife, Mrs Katherine Quek
Photo credit: BreadTalk

Last Friday, Mr George Quek together with his wife Katherine, officially unveiled BreadTalk's new global concept store at VivoCity Mall. For the first time, I had a glimpse of the power couple behind the success of Singapore's home grown bakery brand.

BreadTalk's new concept store features a contemporary design - they used neutral colour palettes to accentuate the appeal of freshly-baked golden breads.

Natural hues, combined with the generous use of oak veneers created a warm and welcoming atmosphere at the new 700 sq ft outlet.

50 unique recipes, developed by Master Chefs Shin Horie from Japan, Alan Zou from Taiwan and Jason Loo from Singapore, are introduced from Singapore for the first time.

Catering to Asian tastes are breads made from different 4 dough types - White Dough, Natural Yeast, Soft French and Wheat Germ. New items shown in the collage above include Chocolate Mint, Mr Mashed Potato, Yam Royale, Sesame Croissant, Sweet Potato Volcano, Chocolate Almond Danish, Sweet Potato Danish, Blueberry Danish, Chocolate Danish, Pumpkin Sunflower and Himalayan Pink Salt Roll.

All new items came with a reasonable price tag. Crowd favourites include Mala Chicken and Hokkaido Rice Roll which I had the privileged to have a taste during the launch.

BreadTalk also built an integrated system that connects internal kitchen baking processes to digital screens in-store. This will allow prompt notification on the digital screens when a new batch of freshly baked breads are ready.

Nearby office workers can also register their mobile phones with the store and be prompted in advance when their favourite breads are ready.

All outlets in Singapore will be reinvigorated progressively to match the new global concept store. The new store concept will also be implemented internationally, with the first in China in the first quarter of 2016, followed by Thailand and Indonesia.